Sandwiched between their #32housegigs stint and an 18-date UK tour, it is safe to say that Reverend And The Makers’ fourth album, Thirty Two, evidently has far too many numbers attached to it. Putting aside the obvious, saying that the album has high expectations would be an understatement. Thirty Two not only has the mammoth task of living up to its predecessors but also must prove to be worthy of its meritable promotion devices and fervent Rev Army. This should be interesting.
The first 20 seconds of opening track, ‘Detonator’, brings out the poet in McClure emphasising his past endeavours. Jon’s rhyming practice transforms the lyrics into the ultimate form of cheesy yet it’s actually pretty damn catchy because, well, cheesiness is catchy. This is not comparable to the cringe-worthiness of The 1975. The sophisticated electro-pop twinned with The Rev’s distinctive Yorkshire accent result in character - something the lads have never felt compelled to hide.
Tracks such as ‘Nostalgia’ and ‘Different Trains’ do not notably deviate from the sound established through 2012’s @Reverend_Makers with their boundless hooks and big fat beats guaranteed to get crowds bouncing. Both ‘Happy Song’ and ‘Play Me’ remove the tough-guy veil and show the Sheffield quintet’s sensitive side with a chill-out aura and a string section on the latter. Aww.
This album is a strange one. There isn’t a single track that’s particularly in-your-face or even one that just stands out a little from the rest yet, at the same time, it’s not a bad effort.
If you’re looking for something new and “cool” then this isn’t for you. If you want an album with a seamless play-through which is difficult to fault then introduce your ears to Reverend And The Makers’ latest project. While you’re at it, introduce yourself too. Who knows? They seem to be quite big on the house gigs.
Written by Abigail Suter
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